Brand Strategy

Consumer Engagement Target Audience Product Launches Customer Engagement Consumer Behavior Product Development Product Innovation Celebrity Endorsements Visual Identity Product Positioning

Taco Bell Rolls Out Refrescas Nationwide and Plans 30 More Live Más Cafés

The move targets younger consumers as Taco Bell seeks to hit $5 billion in beverage sales by 2030.

Rhode Debuts Lemontini Peptide Lip Tint With Smoother, Hydrating Formula

Starbucks Rolls Out Remodels in 1,000 U.S. Stores to Bring Back Sit-In Experience

Global Luxury Goods Sales to Decline Up to 5% in 2025 as Brands Overhaul Strategies

Trump Brand Expands Into Home Goods and Telecom With Upcoming July Fourth Launches

Starbucks Trials Banana-Flavored Protein Cold Foam in Chicago

Tata Consumer Sees 16% Revenue Rise Fueled by India Market Strength

TJX Companies Reports Strong Q1 Growth and Expands Global Store Footprint

Primark Completes Nationwide Click & Collect Rollout Across All 187 UK Stores

Old Navy and Disney Launch First-Ever Collaborative Summer Collection

Aldi Süd Restructures Store Layouts to Highlight Animal Welfare Standards

Primark to Introduce 15p Charge for Paper Bags Starting May 12

Adidas Reports Strong Q1 Growth but Holds Back Guidance Due to US Tariff Uncertainty

Lids Pilots Personalization-Centered Store Concept in 20 U.S. Locations

Canadian Retailers Shift Focus to Local Goods as 'Buy Canadian' Movement Intensifies

Meghan Markle's ShopMy Storefront Gains Momentum with Sold-Out Items and Renewed Style Influence

J.Crew Partners with U.S. Ski & Snowboard for Three-Year Après-Ski Lifestyle Collaboration

Michael Kors Debuts First Official Amazon Storefront

Puma to Replace Nike as Premier League's Official Match Ball Supplier

Wendy’s Expands Frosty Offerings with New Customizable Desserts