Overview

• The newly created role tasks Ullian with advising PMC brands on event strategy, talent booking and guest list curation.
• He will report directly to Chairman and CEO Jay Penske and is based in Los Angeles.
• Ullian co-founded Boldface Partners in 2019 with Jane Sarkin, working with clients including Netflix, Amazon, Universal, Bloomberg, PBS, The Atlantic, Air Mail and Puck.
• He previously spent years at Vanity Fair, shaping marquee events such as the Vanity Fair Oscar Party, the New Establishment Summit and the White House Correspondents’ Dinner After-Party.
• PMC’s portfolio spans outlets like Variety, Rolling Stone, The Hollywood Reporter and Billboard, along with live properties including the Golden Globes, ACMs and the Billboard Music Awards.