Overview

• The store opened on August 29 at Liverpool Perisur in Mexico City, drawing more than 8,000 attendees for the grand opening.
• An oversized Toy Story experience recreates Andy’s bedroom as an interactive centerpiece designed to extend time in-store.
• Merchandise and displays include Mexico-focused offerings, with exclusive product lines that celebrate local culture.
• Disney executives and regional managers spotlighted the launch, including a LinkedIn post from Latin America retail lead Amanda Dhalluin.
• Coverage frames the store as part of a broader Latin American strategy following D23 in Brazil, with any talk of a regional theme park characterized as speculative.