Overview

• Indianapolis Motor Speedway confirmed Cookie Monster as the Grand Marshal for the July 27 Brickyard 400 with the tagline “B is for Brickyard, and C is for Cookie.”
• His appearance kicks off Sesame Workshop’s nationwide Road Trip campaign designed to bring characters to state fairs, farms and stadiums.
• Bubba Wallace filmed promotional segments alongside Cookie Monster to boost NASCAR’s family-friendly outreach.
• The choice revives a motorsport tradition dating back to 1993 when Elmo served as Grand Marshal at Charlotte Motor Speedway.
• The Brickyard 400 will host the finale of NASCAR’s In-Season Challenge, where Ty Dillon and Ty Gibbs race for a $1 million prize.