Overview

• Customers can reserve pairs before they are made, pay in advance, and are charged only once the reservation is confirmed.
• The program opened on Aug. 24 with early reservations for the unreleased Kobe 3 Protro “Christmas,” planned for a holiday launch.
• Reservations are limited, restricted to one per account, and offered on a first-come basis via curated access such as early notifications or exclusive QR codes.
• Nike describes the feature as a way to capture real-time demand signals to inform production decisions and reduce chaotic drops driven by bots and resellers.
• SNKRS Reserve is positioned as a supplement to standard launches and arrived alongside Kobe Day restocks of several sold-out Protro models.