Overview
- The 26,000-square-foot location reopened its first floor with a fashion- and beauty-led experience that still carries everyday essentials as holiday traffic builds.
- Rotating zones include The Drop for monthly themed assortments and a Curated By display launching with picks from actress and comedian Megan Stalter.
- A Broadway Beauty Bar debuts with selections from makeup artist Katie Jane Hughes and features selfie-friendly elements such as a Viral Vanity photo area.
- Phase 1 was completed in about four months; the basement remains unchanged for now, with plans for further remodels, events and a café as the concept evolves.
- Target positions SoHo as a testbed for a design-forward reset tied to Fiddelke’s turnaround agenda, supported by its broader New York footprint of 42 stores.