Overview
- In a new GQ interview published Nov. 11–12, Bieber says she would not have sold Rhode unless the offer hit $1 billion, which e.l.f. Beauty met in May.
- Post-acquisition, she remains founder, chief creative officer, and head of innovation at Rhode and will serve as a strategic advisor to e.l.f. Beauty.
- Rhode’s September rollout at Sephora was described as the biggest North American launch in the retailer’s history, surpassing $10 million in retail sales in its first two days.
- Bieber recounts that the viral Rhode phone case originated from her own meeting-room experiment pairing a suction-backed case with lip gloss.
- She confirms she approved a joint phone-case collaboration with Justin Bieber’s Skylrk brand and says she is helping design a leather jacket for the label.