Overview

• MSCHF is restructuring into a holding company with footwear, collectibles, fashion, and art divisions supported by a central legal and creative team.
• Applied Mschf will offer marketing, industrial and digital design, and architecture services with options for cobranded or white‑label execution.
• Engagements may be structured as retainers, royalties, or equity stakes, and can range from consulting to building new ventures.
• The launch was signaled by a private @appliedmschf Instagram account and a press video announcing the new external projects division.
• No client roster has been named, as MSCHF positions Applied to pursue larger, longer‑term projects beyond its viral drops and past brand disputes.