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3w ago

Disney Consolidates Marketing Strategy to Accelerate Hulu Integration

The leadership overhaul comes after a rare quarterly profit, aimed at unifying brand messaging across Disney’s entertainment offerings.

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Overview

  • Asad Ayaz has been named president of Disney Entertainment Marketing, overseeing studio, television and streaming marketing while retaining oversight of company-wide brand strategy and in-house creative agencies.
  • Shannon Ryan now leads direct-to-consumer marketing for Disney+ and Hulu along with her television duties, with Samantha Rosenberg and Barrie Gruner reporting to her.
  • Disney plans to replace the Star tile on Disney+ in international markets this fall and to launch a unified Disney+/Hulu app in 2026.
  • In Q3 2025, Disney+ and Hulu swung to a combined profit of $346 million, added 2.6 million subscribers and saw revenue climb 6% to $6.2 billion.
  • The company will cease reporting subscriber and ARPU figures for Disney+ and Hulu starting in fiscal Q1 2026, shifting the focus to profitability and revenue metrics.