Overview
- The fall collection is available starting Sept. 11 at select JCPenney stores and on JCPenney.com.
- Designs include sequined and velvet dresses, jewel-toned cocktail pieces with beading and marabou accents, and jumpsuits featuring sculpted shoulders and dramatic slits.
- Every item is priced under $300 and offered in sizes 2–24 as part of the retailer’s inclusivity strategy.
- CEO Michelle Wlazlo said the collaboration merges the extraordinary with the everyday, while Bob Mackie’s team framed it as a chance for shoppers to dress like an icon.
- Coverage highlights the timing ahead of New York Fashion Week, with some outlets linking the showgirl aesthetic to Taylor Swift’s upcoming album, a characterization not stated by the companies.