Overview

• The collection is now live on Pandora’s site with necklaces, rings, earrings and bracelets designed to work across chains and charm systems.
• Pieces draw on ancient coin motifs with Latin inscriptions such as “amor vincit omnia” and “per aspera ad astra,” using mixed-metal finishes, manmade mother-of-pearl and 100 percent recycled silver.
• Entry prices start at $45, with UK review pricing citing charms at £30–£55 and necklaces up to £225, and early reviews describe a more grown-up, trend-led aesthetic with strong finish quality.
• Tyla leads the launch campaign as a brand ambassador, extending a marketing push that has included Pamela Anderson and fashion placements from New York Fashion Week to the Met Gala.
• Pandora frames Talisman as a step in repositioning beyond its mall-charm image while keeping accessibility, alongside business updates that include Q2 sales up 8 percent, a doubling of U.S. sales over four years, a roughly 30 percent year-to-date share decline and trimmed margin guidance in April tied to tariffs.