Marketing ❯ Brand Strategy

Target Audience

Consumer Engagement Gen Z Marketing Market Research Luxury Marketing Product Positioning Community Engagement Inclusivity in Advertising Hispanic Consumers Social Issues Women Engagement Strategies Emotional Marketing Product Features Luxury Branding Multi-Generational Marketing Influencer Marketing Consumer Reactions Consumer Needs Youth Marketing Product Launches Inclusive Marketing Consumer Demographics Business Models Men's Health Products Market Expansion Dollar Menu Promotional Events Advertising Millennials

e.l.f. Debuts Telenovela-Style Super Bowl Ad Starring Melissa McCarthy

The campaign nods to the Latinx community by pairing the spot with a limited Duolingo offer for e.l.f. Beauty Squad members.

Nutrafol Launches Men 50+, a Hair Growth Supplement for Men Over 50

Travis Kelce Takes Sub-5% Stake in Sleep Number, Will Lead Ads for Three Years

T.J. Maxx to Anchor Lincoln Park’s North Avenue With 10-Year Lease

Impossible Foods Pivots From Climate Pitch, Targets Taste and Meat Eaters

Chipotle Rolls Out Red Chimichurri Across U.S. and Canada for a Limited Time

Pattern Beauty Enters Body Care With Hydration-Focused Five-Product Launch