Business ❯Marketing

Brand Management

Consumer Behavior Public Relations Consumer Engagement Crisis Management Customer Experience Customer Engagement Consumer Perception Product Strategy Product Launches Celebrity Endorsements

Tesla’s Master Plan Part 4 Pivots to Robots, Not New Cars

Analysts call the manifesto vague given weakening results.

Unilever to Replace Up to a Quarter of Top Managers as Fernandez Accelerates Overhaul

Disney To Restore Cinderella Castle’s Classic Colors at Magic Kingdom

Caribou Coffee Appoints Scott Kennedy as President and CEO

Chantecaille Names Tennille Kopiasz CEO to Lead Next Growth Phase

Market Basket Mediation Begins in Delaware at CEO Arthur T. Demoulas’s Request

Constellation Brands Slashes FY26 Outlook as Hispanic Beer Buying Slows

Will Smith Leans Into AI Crowd Backlash With Cat-Headed Fans Clip

PepsiCo Lifts Celsius Stake to 11% as Celsius Takes U.S. and Canada Rockstar Rights

Nike Trims Corporate Ranks by Under 1% as Sport-Focused Reorg Takes Hold

PVH Raises Revenue Outlook After Q2 Beat on Calvin Klein, Tommy Hilfiger Momentum

Paris Hilton Fronts Karl Lagerfeld’s Fall 2025 ‘From Paris With Love’ Campaign

Cracker Barrel Reverses Rebrand, Restores ‘Old Timer’ Logo After Backlash

Abercrombie & Fitch Raises 2025 Outlook After Q2 Beat as Hollister Soars

Adidas Reunites With Stormers as 2025/26 Kits Debut

Keurig Dr Pepper Recalls 1,954 Cases of 7Up 'Zero Sugar' Tropical Over Sugar Mix-Up

South Carolina Poised to Move From Under Armour to Nike in 2026

McDonald’s to Cut Combo Prices by About 15% Nationwide Starting in September

ASA Bans Sanex TV Ad Over Ruling It Implied White Skin Was Superior

Target Edges Past Q2 Estimates, Keeps Cautious Outlook as Shares Sink on Weaker Sales