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LVMH Names Laura Burdese CEO of Bulgari, Succeeding Jean‑Christophe Babin

The internal promotion reflects a continuity plan after years of growth under Jean‑Christophe Babin.

Overview

  • Laura Burdese will assume the chief executive role on July 1 and will report to Stéphane Bianchi, who leads LVMH Watches & Jewelry.
  • Jean‑Christophe Babin will remain chairman of Bulgari’s board, continue as CEO of Bulgari Hotels and president of the Bulgari Foundation, and serve as CEO of LVMH Watches.
  • An LVMH veteran, Burdese previously led Acqua di Parma, joined Bulgari in 2022 in marketing and communications, and was promoted to deputy CEO in July 2024.
  • The leadership shift follows major manufacturing investment in Valenza, which Bulgari describes as the world’s largest single‑brand jewelry site and home to the new Scuola Bulgari.
  • Under Babin, analysts estimate Bulgari generated about €3.27 billion in 2024 revenue, while LVMH’s Watches & Jewelry division posted a 2% sales decline in the first nine months of 2025.