Business ❯ Marketing ❯ Brand Management

Luxury Branding

Burberry Public Relations Consumer Reactions Consumer Engagement Client Experience Consumer Perception Jaguar Ferrari Brand Global Expansion

4 ARTICLES

4w ago

Marriott Adds Lefay as Its First Luxury‑Wellness Brand

The joint venture transfers Lefay’s brand and intellectual property to a Marriott-backed entity while the Leali family retains ownership of the Italian resorts and loyalty integration is planned by late 2026.

9 ARTICLES

8mo ago

Burberry Posts First Same-Store Sales Growth in Two Years as Turnaround Takes Hold