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Victoria’s Secret Beats Q3 Forecasts, Raises Guidance as Shares Jump

Fewer promotions plus sharper marketing lifted sales and margins, signaling traction in the turnaround.

Overview

  • Net sales rose about 9% to $1.47–$1.50 billion, topping estimates, as comparable sales increased 8% and stores advanced 5%.
  • GAAP net loss narrowed to roughly $37 million ($0.46 per share), while an adjusted loss of $0.27 per share beat expectations.
  • Adjusted gross margin expanded about 170 basis points on reduced discounting and more full‑price selling.
  • Full‑year outlook increased to $6.45–$6.48 billion in revenue and $2.40–$2.65 in adjusted EPS; Q4 guidance calls for $2.17–$2.20 billion in revenue and $2.20–$2.45 in adjusted EPS.
  • International sales jumped 33.5% as marketing, including the October livestreamed runway, boosted engagement, and the stock rose roughly 13%–15% after the results.