Business ❯ Marketing ❯ Brand Management

Consumer Behavior

Market Trends Pricing Strategies Public Relations Advertising Strategies Value Proposition Diversity and Inclusion Rebranding Product Packaging Luxury Brands Social Media Influence

Spotify Says Disco-Ball App Icon Is Temporary, Original Logo Returns Next Week

The switch is part of a 20th‑anniversary campaign featuring personalized 'all‑time' playlists.

Allbirds Strikes $39 Million Asset Sale to American Exchange Group

KitKat Truck With 12 Tonnes of Bars Stolen on Italy–Poland Route

Frida Baby Faces Boycott Over Sexual Innuendo in Marketing

Crocs Shares Leap After Q4 Beat and 2026 Guidance Tops Forecasts

Audi Reverses A4-to-A5 Rebrand, Plans Return to Traditional Model Names

PVH Slides After Q3 Beat as Cautious Q4 Outlook Rekindles Margin Fears

Taobao Flash Sale Launches ‘Taobao Convenience Store’ Brand for Nov. 1 Debut With 24/7, 30‑Minute Delivery

Veltins Buys Karamalz From Eichbaum, Sets Production Move for Early 2026

Lululemon’s Slide Deepens as Jefferies Cuts Price Target to $120

Michelob Ultra Becomes No. 1 U.S. Beer by Volume as Modelo’s Growth Slows

Cracker Barrel Reverses Rebrand, Restores ‘Old Timer’ Logo After Backlash

Parle Tops India’s In‑Home FMCG for 13th Year as Britannia Leads OOH in Brand Footprint 2025

Ralph Lauren Lifts 2026 Guidance After First-Quarter Beat

Gap Inc. Delivers Q1 Earnings Beat but Warns of $100M–$150M Tariff Impact

Tamannaah Bhatia’s Appointment as Mysore Sandal Soap Ambassador Draws Political and Cultural Criticism

Birkenstock Raises Guidance and Plans Global Price Hikes to Offset Tariffs

Former Bud Light Marketing VP Alissa Heinerscheid Now at LIV Golf

Global Boycott of U.S. Products Gains Momentum Following Trump's Trade Policies

Sylt Grapples with Image Challenges Amid Media Scrutiny