Business ❯ Marketing ❯ Brand Management

Consumer Engagement

Digital Marketing Advertising Social Media Influence Nike Product Innovation Innovation Public Relations Social Media Marketing Loyalty Programs Franchises

3 ARTICLES

2w ago

PVH Tops Adjusted EPS Estimates While Recording $439 Million Valuation Charge

Strong direct‑to‑consumer growth and major marketing campaigns lifted adjusted profit despite a large noncash charge that is pushing the company to sharpen costs and operations.

3 ARTICLES

4w ago

Disney’s D23 Imagineering Showcase Mixes Theatrical Spectacle With Few Firm Park Dates

6 ARTICLES

2mo ago

ScottsMiracle‑Gro Beats Q2 Targets, Expands Margins, Launches Major Share Buyback

3 ARTICLES

5mo ago

Burger King Launches Hiring Drive for Up to 60,000 U.S. Workers

18 ARTICLES

5mo ago

KitKat Launches Public Tracker to Find 12 Tons of Stolen Bars

6 ARTICLES

5mo ago

PVH Beats Q4 Targets on Adjusted Results as Tariffs Shape 2026 Outlook

4 ARTICLES

6mo ago

Movado Posts FY2026 Rebound on Brand Refresh, Withholds Outlook Over Tariff Uncertainty

9 ARTICLES

6mo ago

General Mills Misses Q3, Reaffirms Cut Outlook as Sales Fall 8%

7 ARTICLES

6mo ago

Portillo’s Installs New CEO and Slows 2026 Openings After Q4 Same-Store Sales Decline

7 ARTICLES

7mo ago

Ralph Lauren Lifts Outlook After Q3 Beat, Warns of Margin Squeeze From Tariffs

6 ARTICLES

7mo ago

Disney Unifies Global Marketing Under CMO Asad Ayaz, Names Segment and Enterprise Leads

4 ARTICLES

8mo ago

Nike’s Q2 Beat Highlights Uneven Reset as Margins Stay Under Pressure

3 ARTICLES

10mo ago

Coca-Cola’s AI ‘Holidays Are Coming’ Ad Faces Scrutiny Over Glitches and Disputed Behind‑the‑Scenes Claims

3 ARTICLES

11mo ago

Tecate Brings Back Titanium in Limited, OXXO-Only Return

4 ARTICLES

11mo ago

Pandora Names CMO Berta de Pablos-Barbier Next CEO as Alexander Lacik Plans 2026 Retirement

Consumer Engagement

PVH Tops Adjusted EPS Estimates While Recording $439 Million Valuation Charge

Disney’s D23 Imagineering Showcase Mixes Theatrical Spectacle With Few Firm Park Dates

Betts to Close 20 Stores as Administrators Move to Shrink Physical Footprint

Bethenny Frankel Buys Stake in dpHUE, Becomes Chief Brand Officer

Ralph Lauren Tops Estimates as China Sales Fuel Dividend Hike

Arcos Dorados Posts Strong Q1 on Digital Sales and Cost Cuts

Harley-Davidson Launches 'Back to the Bricks' Turnaround After Weak Quarter

ScottsMiracle‑Gro Beats Q2 Targets, Expands Margins, Launches Major Share Buyback

Burger King Launches Hiring Drive for Up to 60,000 U.S. Workers

KitKat Launches Public Tracker to Find 12 Tons of Stolen Bars

Never miss stories about

Consumer Engagement

PVH Beats Q4 Targets on Adjusted Results as Tariffs Shape 2026 Outlook

Movado Posts FY2026 Rebound on Brand Refresh, Withholds Outlook Over Tariff Uncertainty

General Mills Misses Q3, Reaffirms Cut Outlook as Sales Fall 8%

Portillo’s Installs New CEO and Slows 2026 Openings After Q4 Same-Store Sales Decline

Ralph Lauren Lifts Outlook After Q3 Beat, Warns of Margin Squeeze From Tariffs

Disney Unifies Global Marketing Under CMO Asad Ayaz, Names Segment and Enterprise Leads

Nike’s Q2 Beat Highlights Uneven Reset as Margins Stay Under Pressure

Coca-Cola’s AI ‘Holidays Are Coming’ Ad Faces Scrutiny Over Glitches and Disputed Behind‑the‑Scenes Claims

Tecate Brings Back Titanium in Limited, OXXO-Only Return

Pandora Names CMO Berta de Pablos-Barbier Next CEO as Alexander Lacik Plans 2026 Retirement

Never miss stories about

Consumer Engagement