Business ❯ Marketing ❯ Brand Management

Crisis Management

Public Relations Consumer Reactions Consumer Engagement Consumer Behavior Corporate Apologies American Eagle Outfitters Apologies Adidas Response Consumer Perception Bud Light

Mary J. Blige Says 2012 Burger King Ad Still Hurts and Aired Without Her OK

Her account shows how a botched approval can let a rough cut air, damaging a career.

KitKat Launches Public Tracker to Find 12 Tons of Stolen Bars

McDonald’s Netherlands Pulls AI-Generated Holiday Ad After Online Backlash

Cosmetics Brand Lifts Claim to 2.86 Billion Won in Kim Soo-hyun Case as Court Questions Damages

Glen Powell Defends Sydney Sweeney in American Eagle Backlash

Will Smith Leans Into AI Crowd Backlash With Cat-Headed Fans Clip

Boston NWSL Team Drops BOS Nation Name Following Backlash

Masahiro Nakai Retires Following Sexual Misconduct Allegations

Stanley Recalls 2.6 Million Travel Mugs Over Burn Hazard

Bath & Body Works Pulls Candle After Design Sparks KKK Hood Comparisons

Lululemon Pulls Controversial Leggings After Customer Backlash

Bella Hadid and Adidas Face Backlash Over Controversial Olympic Campaign

Adidas Apologizes to Bella Hadid After Controversial 1972 Olympic Shoe Campaign

Adidas Faces Backlash and Legal Threats Over Controversial 1972 Munich Olympics Campaign

Adidas Removes Bella Hadid from Campaign After Backlash Over 1972 Munich Olympics Reference