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Baylor Finalizing Doug McNamee as Athletic Director

University leaders frame the role around expanding NIL resources.

Overview

  • ESPN reports Baylor is finalizing McNamee’s hire, corroborating an earlier SicEm365 report.
  • McNamee currently leads Field & Stream and previously ran Magnolia after serving in Baylor athletics from 2012 to 2018 in fundraising and external relations roles.
  • He would replace Mack Rhoades, who had served since 2016 and stepped down for personal reasons, with separate reports describing alleged misconduct still developing.
  • President Linda Livingstone said the next AD must drive NIL funding through donor engagement and corporate sponsorships.
  • An early focus will be stabilizing football under coach Dave Aranda, with the Bears 22–28 over the past four seasons after a 12–2 Big 12 title year in 2021.