Overview
- The refreshed identity keeps the crane logo but drops the surrounding circle, introduces a new typeface, and adds six color tones.
- A phased rollout starts now with broader implementation in 2026 across aircraft, lounges, airport materials, and digital touchpoints.
- The endorsement “Member of Lufthansa Group” will appear on all group aircraft and customer materials, with early use already on digital boarding passes, websites, and 160 aircraft.
- Lounge entrances worldwide will carry the group branding next year, expanding from early locations in Rome, Milan, and Brussels.
- Individual airlines retain their brands as services are presented under the Lufthansa Group umbrella, aligning with September plans to centralize decisions across Lufthansa, SWISS, Austrian, and Brussels Airlines.