Business ❯ Marketing ❯ Brand Management

Product Development

Consumer Trends Innovation Spiced Coca-Cola Consumer Health Products Consumer Behavior Renault's Product Range Running Shoes Hydration Products Market Positioning Consumer Goods

New Coke’s 1985 Backfire Prompted a Swift Return to Coca‑Cola Classic

The episode shows how sip-based taste tests can misread real use when loyalty to a legacy recipe runs deep.

Gatorade Relaunches as an Everyday Hydration Brand

Wolfgang Grupp, 83, Returns to Trigema as In-House Advisor After Suicide Attempt

Puma Guides to 2026 Loss, Scraps Dividend as Turnaround Deepens

PepsiCo Rolls Back Suggested Snack Prices by Up to 15% Before Super Bowl

AG Barr Seals Fentimans and Frobishers Deals as Profits Set to Climb

Target Launches Largest Spring Beauty Assortment With Nearly 3,000 Items

Puky Seeks Majority Buyer or Investor, Opens Expressions of Interest

PepsiCo and GEPP Pledge 90% of Mexico Beverage Portfolio Under 20 Calories by 2030

Coty Misses Q1, Signals Stronger Q2 on Fragrance Demand

Kering Sells Beauty Unit to L’Oréal for €4 Billion, Sets 50-Year Licensing Deal

Diageo Sees 28% Operating Profit Drop and Raises Three-Year Savings Goal

WW International Emerges From Bankruptcy After $1.15 Billion Debt Write-Off

Del Monte Foods Files for Chapter 11 to Pave Way for Asset Sale

Pulse Candy Hits ₹750 Crore in FY25, Eyes ₹1,000 Crore Target

Starbucks Appoints Tressie Lieberman as Global Chief Brand Officer