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Nike Shares Slide After Earnings Beat as Tariffs and China Weigh

Management forecast a slight Q3 revenue decline with softer near‑term margins.

Overview

  • Nike reported fiscal Q2 revenue of $12.43 billion and EPS of $0.53, topping estimates, while net income fell about 32% to $792 million.
  • Gross margin contracted roughly 300 basis points to about 40.6%, with executives reiterating an estimated $1.5 billion annualized tariff headwind.
  • Regional trends diverged as North America grew about 9% to roughly $5.6 billion and Greater China sales dropped about 17% to around $1.42 billion.
  • Channel mix shifted with wholesale revenue up 8% to $7.5 billion and Nike Direct down 8% to $4.6 billion; Converse revenue declined 30% to $300 million.
  • Shares fell roughly 10% as investors focused on margin pressure and guidance, and several analysts cut price targets despite continued strength in running.