Brand Strategy

Consumer Engagement Target Audience Product Launches Customer Engagement Product Positioning Consumer Behavior Celebrity Endorsements Product Development Retail Marketing Product Launch

McDonald's Rolls Out Six New Drinks Tuesday With Susan Alexandra Collaboration

The push targets higher‑margin sales under a multi‑year beverage strategy.

Starbucks CEO Defends $9 Drinks as an ‘Affordable Premium’ Experience

Estée Lauder Takes Minority Stake in Clinical-Luxury Brand 111SKIN

Kylie Jenner Repositions Khy as Wardrobe-First Label With 'Born in LA' Debut

Aldi Formalizes Global Modular Store Format With Landini Associates

BPI Strikes Multi-Unit Disney Partnership To Bring Perks to Filipino Customers

Disney Plans Up to 1,000 Layoffs Focused on Marketing Starting Next Week

Trader Joe's Announces 18 New Stores Across 12 States

MINI Builds One-Off JCW Convertible at Oxford for U.S. Owner

Netflix Raises U.S. Prices as Rousey–Carano MMA Card Nears

Miniso Returns to Argentina With $50 Million Plan for 100 Stores

Meta Inks 10-Year Lease for Permanent Meta Lab Flagship on Fifth Avenue

Beyoncé’s Cécred Debuts Seven Performance Stylers, Ulta Rollout Next Month

Wendy’s Launches $100,000 Chief Tasting Officer Contest With March 30 Deadline

Victoria’s Secret Tops Q4 and Raises 2026 Sales Outlook as Turnaround Takes Hold

Bath & Body Works Beats Q4 Forecasts as Overhaul Advances, Amazon Debut Broadens Reach

Apple Launches $599 MacBook Neo With A18 Pro Chip

As Ever’s Web Traffic Climbs as Shipping Limits and Stock Questions Persist

Rocket Companies Falls 7.7% After 2025 Loss Despite Revenue Surge

Adidas Extends CEO Björn Gulden to 2030 as It Sets Supervisory Board Succession