Brand Strategy

Consumer Engagement Target Audience Product Launches Customer Engagement Product Positioning Product Development Product Innovation Product Launch Consumer Behavior Visual Identity

Meta Inks 10-Year Lease for Permanent Meta Lab Flagship on Fifth Avenue

A long-term Fifth Avenue lease signals Meta’s shift from short-term pop-ups to scalable, experiential retail.

Beyoncé’s Cécred Debuts Seven Performance Stylers, Ulta Rollout Next Month

Wendy’s Launches $100,000 Chief Tasting Officer Contest With March 30 Deadline

Victoria’s Secret Tops Q4 and Raises 2026 Sales Outlook as Turnaround Takes Hold

Bath & Body Works Beats Q4 Forecasts as Overhaul Advances, Amazon Debut Broadens Reach

Rocket Companies Falls 7.7% After 2025 Loss Despite Revenue Surge

Nike Files Trademark for Bronny James Logo as Social Media Questions the Move

Target Sets May Deadline to Sell Only Cereals Without Certified Synthetic Colors

Coach Launches 'Explore Your Story' Spring 2026 Campaign With Readable Book Charms

Kim Kardashian Joins Update as Cofounder in Energy-Drink Relaunch With Walmart Rollout March 1

Bath & Body Works Debuts Authorized Amazon Storefront With Prime-Eligible Best Sellers

RE/MAX Reports 2025 Revenue Decline, EPS Beat and International Agent Gains

Gordon Brothers Acquires Chinese Laundry IP, Arranges Sale of About 1.5 Million Pairs

Dollar Tree Pushes Into Wealthier ZIP Codes as Multi-Price Strategy Lures High Earners

Josh D’Amaro Drives Overhaul of Smugglers Run After 'Guests Like It, but Don’t Love It' Remark

Shiva Hariharan Backs Allu Arjun, Calling ‘42 Rules’ Allegation a ‘Total Myth’

Sephora Opens First Store on Island of Ireland With Belfast Debut

Hailey Bieber’s Rhode Debuts in Australia and New Zealand With Exclusive MECCA Rollout

e.l.f. Debuts Telenovela-Style Super Bowl Ad Starring Melissa McCarthy

Nutrafol Launches Men 50+, a Hair Growth Supplement for Men Over 50