Overview
- Kaufman will begin on February 2 as executive vice president, reporting directly to President and CEO Richard Dickson.
- She is tasked with building an entertainment, content and licensing platform across music, television, film, sports, gaming and consumer products.
- Gap Inc. will open a Los Angeles office on Sunset Boulevard this spring to anchor the initiative, with Kaufman splitting time between Los Angeles, New York and San Francisco.
- The strategy spans Old Navy, Gap, Banana Republic and Athleta, building on collaborations such as the KATSEYE denim campaign, Old Navy’s co-created Disney collection and Gap’s Harlem’s Fashion Row release during NBA All-Star Weekend.
- Brand teams retain creative and product leadership, while Kaufman focuses on expanding partnerships and platforms to extend each brand’s cultural reach.