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White Sox Name CME Group First Jersey Patch Sponsor in Multiyear Deal

The team chose a Chicago-based partner to align the uniform brand with local roots.

Overview

  • The CME logo will appear on home, road, alternate and City Connect jerseys throughout Spring Training, the regular season and the postseason.
  • New uniforms with the patch roll out Feb. 20 in the Cactus League, then the March 26 opener in Milwaukee and the April 2 home opener in Chicago.
  • The agreement includes prominent fixed signage behind home plate at Guaranteed Rate Field and additional promotional rights.
  • The White Sox sought a Chicago-based partner aligned with team values, turning down other offers, according to executive Brooks Boyer.
  • MLB requires multiyear jersey-patch deals, and the patch design is tailored to each uniform, with blue CME branding on white, gray or black backdrops.