Overview
- Apple’s Beats released a narrative short that recreates Travis Scott’s childhood bedroom with his mother, showing him making music on an iMac with original Beats Studio headphones.
- The film nods to Scott’s March 5, 2011 tweet declaring his ambitions and shifts into dream sequences from his recent Circus Maximus tour.
- It closes with Scott finding Powerbeats Fit, using the earbuds as a visual link between his early aspirations and present-day success rather than announcing a new device.
- Coverage notes Scott appears as a digitally de-aged version of himself instead of a stand-in.
- Beats CMO Chris Thorne says the collaboration is “only the beginning,” and Scott describes the project as centered on his vision with Beats present since the start.