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Brand Loyalty

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Rite Aid Bankruptcy Closes Over 500 Thrifty Ice Cream Counters

Offers must arrive by May 31 in an auction covering the Thrifty brand, reflecting Rite Aid’s ongoing Chapter 11 restructuring

E.l.f. Beauty Finalizes $1 Billion rhode Acquisition, Prepares $1 Price Increase

MrBeast Accuses Hershey’s of Targeted Ads and Branding Mimicry in Growing Chocolate Rivalry

Cadillac Expands EV Lineup as Vistiq Hits Showrooms, Celestiq Delayed to Summer

Old Navy and Disney Launch First-Ever Collaborative Summer Collection

Apple Defies Indian Smartphone Market Decline with Record Growth

Apple's Market Value Soars $180 Billion Following U.S.-China Tariff Pause

Tesla Faces Prolonged Sales Decline Across China, Europe, and Australia

Mondelēz Ends UK Sale of 360g Dark Chocolate Toblerone After 56 Years

Buc-ee's Pursues Legal Action Against Barc-ee's Over Alleged Trademark Infringement

BYD Extends Lead Over Tesla in Global EV Market

Topshop's Nostalgic Instagram Posts Confirmed to Promote Art Installation, Not Store Reopening

Lucid Motors and Polestar Offer Major Incentives to Woo Tesla Owners

Lipton Faces Backlash Over Premature April Fools' Prank About Peach Ice Tea

Lego Launches In-House Video Game Development Team Amid Record Sales

Kia Faces Backlash Over Anti-Elon Musk Ad Campaign

Tesla Faces Sharp Sales Decline in Europe Amid Backlash Against Elon Musk

Ferrari 12Cilindri Spider Debuts as a V12-Powered Convertible Masterpiece

Hermès Reports 18% Q4 Sales Growth, Defying Luxury Market Slowdown

Poppi Faces Backlash Over Vending Machine Marketing Campaign