Overview
- The termination took effect Oct. 27, clearing the way for Coca‑Cola‑controlled venues to remove Dr Pepper syrup.
- Coca‑Cola and Reyes are promoting a revived Mr. Pibb as the on‑site replacement, with a new formula and higher caffeine than Pibb Xtra.
- The change is most visible in Reyes territories such as California and Nevada, where restaurants and theaters are updating fountain lineups.
- Oregon is unaffected, as Dr Pepper distribution there is handled by PepsiCo and other Coca‑Cola‑affiliated bottlers rather than Reyes.
- Keurig Dr Pepper has been reclaiming distribution broadly, having taken back about 30 markets by this summer as Dr Pepper rises to the No. 2 U.S. soda brand.