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Louis Vuitton Unveils Yearlong 130th-Anniversary Monogram Program for 2026

Louis Vuitton uses the milestone to foreground craftsmanship, provenance, repair culture, authenticity.

Overview

  • Louis Vuitton detailed three capsules—Monogram Origine, VVN and Time Trunk—arriving in early 2026 with linen‑cotton jacquard, natural vache végétal leather, and trompe‑l’œil trunk prints, respectively.
  • From Jan. 1, boutiques worldwide will feature window displays with reproductions of the original monogram patent and wooden stamp, coinciding with a campaign spotlighting pre‑loved Monogram bags.
  • Three dedicated pop‑ups open Jan. 8 in Shanghai’s Xuhui district, New York’s SoHo and Seoul’s Dosan, with further activations to follow throughout the year.
  • Each anniversary piece includes a detachable name tag that doubles as a cardholder plus an internal label identifying it as part of the collection.
  • The maison ties the program to longevity and authenticity, citing hundreds of thousands of annual repairs and a 50‑person anti‑counterfeiting team, while underscoring the monogram’s 1896 origin under Georges Vuitton.