Overview
- Cracker Barrel’s official X account replied to a viral post with, “You probably don’t want us anywhere near a remodel,” referencing its recent branding flap.
- The exchange followed an AI-generated image that imagined a Cracker Barrel attached to the White House East Wing, a meme that drew millions of views.
- Social-media reactions were broadly positive, with commenters and influencers praising the self-awareness as a small comeback moment.
- In August the company reversed course on its redesign by keeping its ‘Old Timer’ logo, suspending planned remodels, and later cutting ties with the consulting firm behind the changes.
- Political figures amplified the saga, with President Donald Trump urging a return to the old logo, and some coverage cited large market-value swings during the controversy with varying estimates.