Overview
- Original Hooters, partnering with Hoot Owl Restaurants LLC, completed the Oct. 31 purchase of Hooters of America and now controls about 140 of 198 U.S. locations plus roughly 60 abroad.
- The company is reinstating the bright orange shorts and white tops, with leadership describing the look as more modest than recent iterations.
- A streamlined menu will emphasize fresher preparations, including hand-breaded wings, fresh-cut salads, and dressings made in-house.
- Remodels and equipment upgrades are rolling out across restaurants to improve operations and service.
- The overhaul follows a Chapter 11 stretch that saw dozens of closures, with the restructured network reporting about $700 million in annual systemwide sales.