Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". From Wikipedia
Paltrow's Provocations
Gwyneth Paltrow navigates bold statements and unexpected friendships in her ever-evolving public persona.
