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Gwyneth Paltrow and Apple Martin Front GapStudio Fall/Winter 2025 Campaign Ahead of Oct. 2 Launch

The casting signals GapStudio’s generational pivot under Zac Posen, using a nostalgia-rich capsule to bridge legacy and new audiences.

Overview

  • Campaign imagery was photographed by Mario Sorrenti, with an accompanying short film directed by LOOK & Julian Klincewicz.
  • The 38-piece Collection 03, designed by Zac Posen, goes on sale Oct. 2 on gap.com and in select stores, with prices from $54 to $298.
  • This marks the first time Paltrow and Martin have starred together in a fashion campaign outside of informal Goop content.
  • Creative direction centers on a shared-closet narrative and ’90s New York inspiration, with pieces also nodding to ’60s romanticism.
  • Prominent looks include matching denim sets, satin slip dresses, trench coats, and vegan patent leather separates, highlighting Apple Martin’s rising fashion profile after recent Self‑Portrait work and prior Chanel appearances.