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3d ago

Gwyneth Paltrow Launches GWYN as Goop’s Next-Gen Apparel Label

The line recasts nine-year-old G. Label into a minimalist, Italy-made capsule led by designer Sofía Menassé.

Catch me in this double cardigan all autumn long.
Gwyneth Paltrow launched label Gwyn at New York Fashion Week
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Overview

  • Paltrow introduced the brand with an ultra-private Tribeca presentation during New York Fashion Week off the official calendar.
  • The debut Fall 2025 capsule includes 36 styles, with subscriber access on Sept. 19 and public availability for half the drop on Sept. 21.
  • Future releases will arrive monthly on Goop’s website and in the company’s eight retail locations.
  • Creative direction comes from Sofía Menassé, who previously worked at The Row and Maison Margiela.
  • All pieces are produced in Italy with a more international, minimalist sensibility, and the new Instagram account drew tens of thousands of followers pre-launch.