Overview

• Martha Stewart told Yahoo Lifestyle she hopes Markle “knows what she’s talking about” when referencing the As Ever brand’s expertise.
• Stewart emphasized that “authenticity is everything” and insisted lifestyle influencers must be knowledgeable about their subject matter.
• She contrasted Markle’s venture with Gwyneth Paltrow’s Goop empire, praising Paltrow’s track record of successful businesses.
• Jam expert Donna Collins labeled Markle’s apricot fruit spread “a real disappointment” that resembles a failed jam.
• Despite critiques of her products and mixed reception of her Netflix series With Love, Meghan, As Ever’s first Napa Valley Rosé sold out within an hour and the show was renewed for a second season.