Overview

• Paltrow addressed criticism of Goop’s ‘This Smells Like My Vagina’ candle, calling its message empowering and telling detractors to 'go f*** yourself.'
• The candle, launched in 2020, began as a joke between Paltrow and perfumer Douglas Little before becoming a viral sensation.
• She explained that the product was designed to challenge societal shame around women’s sexuality and embraced a 'punk rock' ethos.
• The original candle has been discontinued but inspired spinoffs such as ‘This Smells Like My Orgasm’ and the activist ‘Hands Off My Vagina’ candle, which supported reproductive rights.
• Paltrow’s remarks at the summit emphasized her commitment to using provocative branding to spark conversations about femininity and empowerment.