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Branding

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Renault Confirms Boreal as Name for New Regional SUV

The C-segment Boreal, emphasizing technology, status, and comfort, will debut in Brazil before expanding to over 70 markets.

Ferrari Plans to Restrict Customization Options to Protect Brand Identity

Jaguar Faces Backlash Over Bold Rebrand and Ad Campaign

Jaguar’s Bold Rebrand Draws Global Attention and Divides Opinion

Jaguar Rebrands with Bold EV Focus and Minimalist Identity

Jaguar Faces Backlash Over Radical Rebrand and Marketing Missteps

Audi Unveils New 'AUDI E' Brand in China, Ditches Iconic Logo

Honda Launches Prologue EV, Aims to Sidestep Chevy Blazer's Issues