Overview
- Toyota confirms Century will sit above Lexus to target the ultra‑luxury tier, positioning the marque against Rolls‑Royce and Bentley.
- Toyota previewed the Century 'One of One' coupe concept ahead of the Japan Mobility Show, featuring a raised stance, a passenger‑side sliding door and no rear window.
- Global rollout will be selective through Lexus dealerships that train dedicated 'Century Meisters', with small volumes already in China and first UAE deliveries expected in 2026.
- The current Century lineup comprises a 5.0‑liter V8 hybrid sedan and a 3.5‑liter V6 plug‑in hybrid SUV, with roughly 50 sedans and 30 SUVs built per month.
- Toyota says elevating Century clarifies brand roles, giving Lexus more freedom to innovate, while some coverage suggests Century could eventually extend into a broader lifestyle ecosystem, which the company has not detailed.