Overview

• Kia confirmed the Soul’s final model year is 2025, with production ending in October and only a few thousand units remaining at U.S. dealers.
• The company framed the move as aligning the U.S. lineup with a growing range of utility vehicles and an expanding push into electrified offerings.
• Since its 2009 debut, the Soul has tallied over 1.5 million U.S. sales and earned broad recognition through its distinctive design and hamster ad campaign.
• Annual sales have slid from a peak near 150,000 in 2015 to about 52,000 last year, with reports citing tariff costs on Korea-built imports and lower margins versus SUVs as pressures.
• With the Soul exiting, the K4 becomes Kia’s entry-priced model in the U.S. at around $23,185 as the brand emphasizes Seltos and forthcoming EVs such as EV3 and EV4.