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Honda Confirms New Borderless 'H' Logo for Auto Division, Rolling Out From 2027

The borderless badge signals Honda’s pivot to electrified models.

Overview

  • Honda says the refreshed emblem will debut on next‑generation electric and hybrid models beginning in 2027, with a gradual extension to dealerships, communications and motorsport.
  • The design, described by Honda as resembling two outstretched hands, is positioned as a symbol of a ‘second founding’ as the company refocuses on electrification and intelligent mobility.
  • First shown on 0 Series concepts in 2024, the badge was developed alongside Honda’s dedicated next‑gen EV program rather than adapted from existing ICE platforms.
  • Reporting differs on which production model gets the badge first, with outlets pointing to the 0 SUV built in Ohio, but Honda’s only confirmed timing is a 2027 start.
  • Coverage highlights broader strategic moves tied to the rebrand, including a multi‑model hybrid push (around 13 models from 2027–2031) and an expanded India role with planned 0 Alpha production in Tapukara.