Overview
- BMW Alpina formally becomes a standalone marque within BMW Group effective January 1, 2026, following the expiry of the cooperation agreement on December 31, 2025.
- Former Polestar design chief Max Missoni has been appointed to lead BMW Alpina’s design direction.
- BMW positions the brand around a unique balance of maximum performance and superior ride comfort, setting clear separation from BMW M.
- A new wordmark, inspired by an asymmetrical design from the 1970s, anchors the relaunch and underscores the brand’s heritage.
- No product plans or timelines have been announced yet, though industry reports suggest future BMW-based Alpina variants that remain unconfirmed.