GWM to Launch Wey Premium Brand in Australia in Mid-2026 as PHEV Push Accelerates

Overview

• GWM confirmed Wey’s local debut for mid-2026 with a plug-in hybrid focus and multiple models under assessment, including the G9 people mover and Blue Mountain SUV.
• Only dealers that complete ‘Rise’ showroom upgrades will be approved to sell Wey, using co-mingled GWM retail spaces within the existing national network.
• Executives signalled pricing below six figures for Wey models, aiming for accessible premium positioning rather than top-tier luxury price points.
• The launch forms part of a broader plan to add at least seven PHEV and EV models to Australian showrooms over the next 18 months as GWM targets about 7% market share.
• GWM is evaluating the newer Hi4‑Z plug-in system and right-hand-drive updates for local models, with final specifications and pricing yet to be confirmed.