Overview
- BMW Group completed the trademark transfer on January 1, 2026 and introduced BMW Alpina with a centered rear wordmark inspired by the brand’s 1970s design.
- Company statements highlight a balance of maximum performance with superior ride comfort, plus extensive bespoke options and rigorous craftsmanship standards.
- Initial efforts focus on brand activation, with formal product disclosures expected later in 2026 rather than immediate model launches.
- Reporting points to a 7 Series–based model internally referred to as G72 arriving after the G70 facelift begins mid‑2026 production, with full manufacturing handled by BMW.
- Industry sources also cite Alpina-tuned versions of the next X7 and electric iX7, including rumors of outputs near 900 hp, though these specifications remain unconfirmed.