Overview

• The badge keeps the familiar S outline but adopts a flat, two-dimensional look in high-brightness silver paint.
• Suzuki says the paint replaces traditional chrome to reduce environmental impact.
• The new emblem will debut on concept vehicles at the Japan Mobility Show on October 30, 2025.
• Production models will adopt it in phases across global markets, with some recent launches still using the chrome badge, such as the Fronx and XL7 Hybrid in the Philippines.
• Company statements tie the change to the By Your Side identity push, and unchanged proportions allow straightforward fitment on existing model surfaces.