Business ❯Marketing

Brand Strategy

Consumer Engagement Customer Engagement Customer Experience Consumer Behavior Product Launches Product Launch Target Audience Consumer Perception Rebranding Product Development

Adidas Flags €200 Million US Tariff Hit After Strong Q2 Results

Adidas is weighing U.S. price hikes to offset about €200 million in import duties.

Victoria’s Secret Teases Return of 2025 Fashion Show on Instagram

Lucid Taps Timothée Chalamet as Global Brand Ambassador Ahead of Gravity SUV Campaign

Nike Veteran Maggie Gauger Named Athleta CEO

McDonald’s Launches 500-Location Test of CosMc-Inspired Drinks

Nicole Kidman Unveils Global Campaign With Clé de Peau Beauté Spotlighting Inner Radiance

McDonald’s to Test CosMc’s-Inspired Drinks in Over 500 U.S. Restaurants This Fall

Coca-Cola to Launch Separate U.S. Cane Sugar Coke This Fall

Burberry’s Q1 Sales Decline Narrows as ‘Burberry Forward’ Takes Hold

BYD Debuts True Level 4 Self-Parking With Full Damage Coverage

Nike Appoints Aaron Cain as Converse CEO to Reverse Sales Slump

Rivian Rolls Out 1,025-HP Quad-Motor R1T and R1S With Deliveries Due This Month

Burger King Brings Back Frozen Cotton Candy Cloud and Launches Cloud Float 2 Game

Jaguar Rebrand and Model Phase-Out Drive 97.5% Sales Collapse in Europe

Meghan Markle Teases Beach and Garden Moments Before As Ever Rosé Debut

Port of Oakland Proposes Renaming to 'Oakland San Francisco Bay Airport'

Wakefit Seeks ₹468 Crore in IPO to Fuel Retail Expansion

Starbucks Rolls Out Remodels in 1,000 U.S. Stores to Bring Back Sit-In Experience

Campari Sells Cinzano and Frattina to Gruppo Caffo1915 for €100 Million

Cooper Flagg at Center of New Balance’s Basketball Comeback