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Brand Strategy

Consumer Engagement Customer Engagement Customer Experience Target Audience Consumer Behavior Product Launches Consumer Perception Celebrity Endorsements Consumer Reactions Product Launch

Glossier Names Colin Walsh CEO, Effective Oct. 6

The former Ouai and P&G leader steps in to steer a retail-led global expansion.

Samsung’s #iCant Campaign Trolls iPhone 17 Launch, Revives ‘Let Us Know When It Folds’

Apple Debuts TechWoven iPhone 17 Cases, Revives FineWoven Wallets and Key Rings

Disney to Repaint Cinderella Castle in 1971-Inspired Colors

Nike's 'Why Do It' Reframes 'Just Do It' for Gen Z, Drawing Split Reviews

US Open 2025 Confirms Its Role as a Major Fashion Platform

Shoe Carnival Shares Jump on Q2 Beat as Shoe Station Shift Lifts Margins

HSBC Upgrades Lift LVMH and Kering as Barclays Flags Ongoing China Weakness

Jimmy Choo Unveils Fall 2025 Campaign Starring Sydney Sweeney

US Open 2025 Emerges as Tennis’s Fashion Stage as Luxury Deals Surge

Volkswagen Adopts Classic Nameplates for EVs, Confirms ID. Polo for 2026

Gap Lifts Tariff Hit and Trims Margin Outlook as Athleta Weighs on Turnaround

Apple and Samsung Send Cease‑and‑Desist Notices to Xiaomi Over India Ads

Gap’s KATSEYE “Better in Denim” Campaign Surges Online, Drives Sellouts

PVH Raises Revenue Outlook After Q2 Beat on Calvin Klein, Tommy Hilfiger Momentum

Lamborghini Says Tariff Uncertainty Is Making Even Wealthy Buyers Wait

Nike Launches SNKRS Reserve Preorder Program With Kobe 3 Protro Debut

Paul Mitchell Names Paris Hilton Global Ambassador in Multi-Channel Campaign

Trump Denounces MSNBC’s Rebrand to ‘MS NOW’ in Late-Night Post

Ford CEO Floats Raptor-Branded Off-Road Supercar Targeting 1,000 HP