Overview
- Beats unveiled visuals that place an oversized Ohtani across iconic Los Angeles scenes in a collaboration shot by photographer Daniel Sannwald.
- The campaign spotlights Beats Studio Pro, Powerbeats Pro 2, and Powerbeats Fit as the featured products worn by Ohtani.
- Beats describes the concept as elevating Ohtani “not just physically, but metaphorically,” positioning him as a symbol of pride, strength, and aspiration.
- Ohtani frames the project as a bond with the city, saying the imagery reflects his connection with Los Angeles and its fans.
- Assets were shared on Beats’ official channels, including a January 14 post on @beatsbydre highlighting Ohtani’s four MVPs and the Dodgers’ consecutive titles.