Business ❯ Marketing ❯ Brand Strategy

Consumer Trends

Product Innovation Beverage Innovations Nostalgia Marketing Value Proposition Rebranding Strategies Fragrance Market Advertising Costs Target Audience Luxury Brands Inclusivity

YSL Names Alisha Boe Global Face of Black Opium as It Debuts Pink Glaze and Refillable Bottle

The appointment and product refresh signal a push toward Gen Z shoppers by pairing a strawberry-forward flank with a sharper, refillable flacon.

Allbirds to Close Remaining U.S. Full-Price Stores by End of February 2026

Long John Silver’s Replaces Fish Logo With Chicken To Promote ‘Chicken + Seafood’

Victoria's Secret CEO Pivots Back to 'Unapologetically Sexy' Branding

Tom Holland Fronts Prada Paradigme to Redefine Men’s Fragrance

McDonald’s Launches 500-Location Test of CosMc-Inspired Drinks

Burberry’s Q1 Sales Decline Narrows as ‘Burberry Forward’ Takes Hold

Taco Bell Sets Bold Growth Targets with New Menu Innovations and Global Expansion

Deckers Brands' Stock Surges on Strong Hoka and UGG Sales