Business ❯ Marketing ❯ Brand Strategy

Customer Engagement

Loyalty Programs Value Proposition Market Positioning Promotions Digital Marketing Community Initiatives Promotional Initiatives Investment Initiatives Service Ecosystem Affluent Consumers

3 ARTICLES

2w ago

Mulberry Returns to Growth and Narrows Losses as Turnaround Gains Traction

Improved margins from fewer promotions plus new shareholder funding give Mulberry room to pursue creative, commercial moves toward its medium-term revenue and profit targets.

3 ARTICLES

2mo ago

Chick-fil-A Brings Back Summer Fan Favorites and Revives Cow Appreciation Day

4 ARTICLES

2mo ago

U-Haul and Peterbilt Launch 29-Foot 'EM' Truck Rentable Without a CDL

10 ARTICLES

3mo ago

Bed Bath & Beyond Returns to Growth for First Time in 19 Quarters as Shares Jump

7 ARTICLES

3mo ago

Starbucks Sets March 3 Launch for Spring Menu as Rewards Program Overhaul Arrives in March

8 ARTICLES

6mo ago

Steak ’n Shake Lifts Disclosed Bitcoin Reserve to $15 Million With New $5 Million Addition

7 ARTICLES

6mo ago

American Airlines Rolls Out App Hub for Disruptions With Instant Rebooking and Real-Time Bag Tracking

5 ARTICLES

6mo ago

Wendy’s Launches Nationwide Biggie Deals Menu With $4, $6 and $8 Tiers

6 ARTICLES

7mo ago

Carrefour Cashier’s TikTok Fame Prompts Security at Laval Store as CEO Appears in Video

5 ARTICLES

8mo ago

MGM to Rebrand NoMad Las Vegas as The Reserve at Park MGM on Dec. 17

9 ARTICLES

8mo ago

Burberry Posts First Same-Store Sales Growth in Two Years as Turnaround Takes Hold

5 ARTICLES

9mo ago

Starbucks Details AI Push From Barista Assist to Potential Predictive Ordering

7 ARTICLES

10mo ago

Triumph Cuts Speed 400, Speed T4 Prices for Festive Season in India

4 ARTICLES

10mo ago

Norwegian Cruise Line Holdings Rolls Out Cross-Brand Loyalty Status Honors for Oct. 15 Sailings

Customer Engagement

Mulberry Returns to Growth and Narrows Losses as Turnaround Gains Traction

Chick-fil-A Brings Back Summer Fan Favorites and Revives Cow Appreciation Day

U-Haul and Peterbilt Launch 29-Foot 'EM' Truck Rentable Without a CDL

Bed Bath & Beyond Returns to Growth for First Time in 19 Quarters as Shares Jump

Banorte’s Cashless Stadium Plan Enters Final Tests Before FIFA Handover

McDonald’s Launches Under $3 McValue Menu, Drops $1 Add-On Deal

Chili’s Adds Big Crispy Chicken to $10.99 Bundle in Direct Value Play

Torrid Sets 2026 Outlook as Turnaround Shifts to Growth Following Soft Q4

Ferrari Launches 849 Testarossa in India as New Electrified Flagship

Red Lobster Signals More Closures as CEO Reviews Leases

Never miss stories about

Customer Engagement

Starbucks Sets March 3 Launch for Spring Menu as Rewards Program Overhaul Arrives in March

Steak ’n Shake Lifts Disclosed Bitcoin Reserve to $15 Million With New $5 Million Addition

American Airlines Rolls Out App Hub for Disruptions With Instant Rebooking and Real-Time Bag Tracking

Wendy’s Launches Nationwide Biggie Deals Menu With $4, $6 and $8 Tiers

Carrefour Cashier’s TikTok Fame Prompts Security at Laval Store as CEO Appears in Video

MGM to Rebrand NoMad Las Vegas as The Reserve at Park MGM on Dec. 17

Burberry Posts First Same-Store Sales Growth in Two Years as Turnaround Takes Hold

Starbucks Details AI Push From Barista Assist to Potential Predictive Ordering

Triumph Cuts Speed 400, Speed T4 Prices for Festive Season in India

Norwegian Cruise Line Holdings Rolls Out Cross-Brand Loyalty Status Honors for Oct. 15 Sailings

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Customer Engagement