Overview
- The resort projected its anniversary emblem onto Enchanted Storybook Castle during the Dec. 31 “Ignite the New Year” show, with the presentation set to run again on Jan. 1.
- The campaign adopts the tagline “With You, It’s Magic+,” with the plus sign evoking the Chinese character for ten and signaling added magic to come.
- The mark features a silver-and-white “10” centered by a golden Enchanted Storybook Castle, accented by fireworks imagery.
- Leadership flagged developing projects tied to the anniversary period, including a third and fourth hotel, a Spider-Man–themed ninth land, and an expansion of Soaring Over the Horizon, with detailed timelines still to come.
- Operational upgrades include new entry turnstiles slated for phased trial operations in January to improve throughput before the anniversary year.